Hi, I’m Adriana.

For many years I’ve had the privilege of serving others as a Registered Nurse. Walking alongside people during life’s most difficult seasons has reinforced my belief that the moments that bring us together deserve to be remembered.

As a mother, I’ve come to realize how quickly time passes and how the memories we create with the people we love become our greatest treasures. Those experiences inspired me to create Charmed & Co.-a business built on bringing people together through meaningful experiences and personalized keepsakes that tell a story.

In recent years I’ve also developed a deep passion for animal welfare and advocacy. That passion inspired The Charmed Initiative, a commitment to giving back through the celebrations we help create. As a part of that mission, 100% of the profit from every paw print charm purchased is donated directly to an animal rescue or welfare organization. It’s a simple way for every bracelet to tell a story while helping to make a difference for an animal in need.

My hope is that every guest leaves with more than a bracelet. They leave with a meaningful reminder of a milestone, a loved one, or a moment they’ll treasure for years to come.